Amazon Whisperer

1. Revenue drivers: This is earned through consumers paying to rent the chargers for studying purposes. Another form of revenue comes from the library paying the service to stay on and also for repairs to any damaged and/or broken chargers.

2. The next product to use for my Study Buddy service would be headphones, specifically headphones built for the specific needs of the consumer, like a student in a library or a student exercising in the gym. Studying can be taken anywhere, not just the library, and my service can provide for this.

3. The line of headphones will improve and expand my overall service by making studying in general more advantageous for my customers, which will lead to more consumers and more revenue and success. By showing we care about our customers and their desire to succeed in their studies and life, we not only increase their chances of academic success, but increase their loyalty to us.

4. These headphones are built especially for exercise, the gym, and overall athletic related events. The style is designed to fit comfortably on the ear with little discomfort and it blocks out unwanted noise from the environment around the consumer.

http://www.amazon.com/Bluetooth-Headphones-Liger-XS900-Cancelling/dp/B0184MWYCW/ref=sr_1_1?s=electronics&ie=UTF8&qid=1459037055&sr=1-1&keywords=headphones

5. Customer reviews: 62% of reviews were 5-star positive and only 12% were negative 1-star reviews. From 5-star reviews, the product is described as one of good price with quality sound and comfortable fit in the ears. The negative reviews pointed out how after some time the quality of staying charged for hours lessened considerably, poor blue tooth range, and choppy sound quality at times.

6. From the basic, foundation style and look of it, I would not change it. I also would not change its purpose either. Instead I would work on improving the product so that its battery life lasts longer and more efficiently, and sound quality becomes a minor issue to the consumer.

7. This product would make a good addition to my Study Buddy service because it complements the pros of the rented chargers already in use. Not only do students have less to carry to the library for studying, but with a small rent payment, they can use chargers and headphones to further help their overall studying and reach a higher level of academic success.

Week 11 Reading Reflection

1. What surprised me most was the reading level of this article. The last reading reflection was so difficult for me to grasp, and this article was a lot easier for me to comprehend. To be more specific, what also stood out was how innovation in general is still a struggle for a lot of businesses, and companies like Apple and Microsoft are so successful because they mastered innovation unique in their work.

2. The jargon used throughout the article at times confused me. I didn't know words like routine innovation and disruptive innovation at first until the article described them in detail later. There were other words used throughout the article that I just learned for the first time or still do not completely know the definition to.

3. Will there one day be a basic foundational model that companies can use for innovation and then customize it further after the foundational aspects? Maybe there is some formula out there, but we haven't discovered it yet, and that is why the author says every company's innovation practices must be tailored to their needs. What steps does one need to take in order to make the difficult architectural innovation less of a challenge? Maybe there is a certain approach one can take to make the transition less difficult to manage.

4. At the current moment, I don't see anything yet to disagree on.

My Unfair Advantage

1. Resources: (1) large demographic (college students); (2) multiple locations to spread to (multiple colleges, later on libraries and other areas); (3) accessibility to customers; (4) personal experience of customer problems; (5) payable prices for service; (6) service able to be repeated and used as many times as wanted for the customer; (7) service is easy to use and employees need little training to perform it; (8) service, while targeted at college students, can be and is available to anyone owning a piece of tech; (9) service's product is light and easy to carry around for studying; (10) different chargers for different pieces of tech available to customers.

2. VRIN: (1) very valuable, especially in beginning of business, relatively easy to copy; (2) valuable because of how many locations there are, can be copied by other locations who want to work with service; (3) high resources, difficult to imitate if customers are paid for their loyalty and commitment to using the service; (4) not at all rare and can be imitable; (5) valuable because good price equals better chance of returning customers, can be copied by others; (6) valuable because service can be used repeatedly; (7)valuable because of easy level of difficulty, can be copied; (8) service is valuable due t inclusiveness; (9) valuable because of little weight carried, can be copied; (10) valuable due to diversity, rare because some businesses may not be as diverse, can be copied.

3. Top Resource: My top resource is the multiple locations my service can spread to. It is above all other resources because it is heavily connected with customer numbers. If my business spread to other libraries and areas that use chargers, customers will attempt my service, which leads to a greater and more expansive use of my business. The multiple locations equals multiple customers, from the targeted college students to any person using technology that needs to be recharged.