1. What surprised me most was the reading level of this article. The last reading reflection was so difficult for me to grasp, and this article was a lot easier for me to comprehend. To be more specific, what also stood out was how innovation in general is still a struggle for a lot of businesses, and companies like Apple and Microsoft are so successful because they mastered innovation unique in their work.
2. The jargon used throughout the article at times confused me. I didn't know words like routine innovation and disruptive innovation at first until the article described them in detail later. There were other words used throughout the article that I just learned for the first time or still do not completely know the definition to.
3. Will there one day be a basic foundational model that companies can use for innovation and then customize it further after the foundational aspects? Maybe there is some formula out there, but we haven't discovered it yet, and that is why the author says every company's innovation practices must be tailored to their needs. What steps does one need to take in order to make the difficult architectural innovation less of a challenge? Maybe there is a certain approach one can take to make the transition less difficult to manage.
4. At the current moment, I don't see anything yet to disagree on.
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