My Unfair Advantage

1. Resources: (1) large demographic (college students); (2) multiple locations to spread to (multiple colleges, later on libraries and other areas); (3) accessibility to customers; (4) personal experience of customer problems; (5) payable prices for service; (6) service able to be repeated and used as many times as wanted for the customer; (7) service is easy to use and employees need little training to perform it; (8) service, while targeted at college students, can be and is available to anyone owning a piece of tech; (9) service's product is light and easy to carry around for studying; (10) different chargers for different pieces of tech available to customers.

2. VRIN: (1) very valuable, especially in beginning of business, relatively easy to copy; (2) valuable because of how many locations there are, can be copied by other locations who want to work with service; (3) high resources, difficult to imitate if customers are paid for their loyalty and commitment to using the service; (4) not at all rare and can be imitable; (5) valuable because good price equals better chance of returning customers, can be copied by others; (6) valuable because service can be used repeatedly; (7)valuable because of easy level of difficulty, can be copied; (8) service is valuable due t inclusiveness; (9) valuable because of little weight carried, can be copied; (10) valuable due to diversity, rare because some businesses may not be as diverse, can be copied.

3. Top Resource: My top resource is the multiple locations my service can spread to. It is above all other resources because it is heavily connected with customer numbers. If my business spread to other libraries and areas that use chargers, customers will attempt my service, which leads to a greater and more expansive use of my business. The multiple locations equals multiple customers, from the targeted college students to any person using technology that needs to be recharged.