Week 9 Reading Reflection

1. The biggest surprise for me is how companies can be so afraid of using certain tactics or techniques to help their overall business. I understand that money, time, and the chances of results being unreliable are factors in this, but it still surprises me that this seems to happen often with companies. If someone took the risk to start up their own new business, wouldn't they also take the leap to try different ways to better sell their service and/or product?

2. The guerrilla marketing plan throws me off because in this day and age, companies have been built for practically every purpose and objective. How can you truly be different from your competitors if they too have same/similar qualities as you? Quality, expertise, value, price, etc., these are all goals and objectives and advantages that other companies either have or are striving to achieve. I think you would have to think up of something brand new or very innovative in order to pull this plan off successfully.

3. What can be done to encourage businesses to put in more work for research and so on? I just find it strange that so many would be hesitant in using as many resources possible to help their companies. Also, when should an entrepreneur change their philosophy? They may start out with one of the three philosophies mentioned on pg. 321 of Chapter 10, but when will it be best for them to change their philosophy to further the success of their business?

4. At this current moment, there is nothing that I seem to disagree with on the author. I still have much to learn though.