Week 7 Reading Reflection

1. For me, the biggest surprise in this week's reading was how complex it all come off to me. I know that areas in entrepreneurship can be complex and specific at times, but this brought it to another level. I admit that it was difficult for me to comprehend some parts of the reading because of the level of difficulty involved. Still, I read through the article and I believe I at least have a general understanding of what they were trying to say in regards to segmentation, that it has been poorly used before and this new, more innovative approach could improve the situation regarding these.

2. How about almost everything? Again, the complexity of the article was difficult for me to comprehend. I guess one area that confused me was how the original approach failed to produce good results. Is it possible to combine both the original and new approach together and see what results unfold?

3. Is there more that can be done to further innovate segmentation, possibly even re-haul the entire thing and start fresh? I ask this because so many companies messed up on using segmentations. Maybe the problem is both how the companies handled segmentations and the overall concept of segmentation themselves. Also, can segmentation also apply to non-profit businesses, like charities? I ask this question because it intrigues me on whether or not the use of segmentation can either help or hinder a business that is not for profit. The examples I read in the assigned reading kept using for-profit businesses, so I wonder if non-profits can benefit from segmentations.

4. Because I struggled to fully understand the article and what it meant, I will stay on the side of caution and say that, no, I have nothing so far to disagree on in the piece.